The Internet has come a long way since its inception in the early 1990's. When websites first started appearing, there were no few rules to follow. Over the years, improved technology has allowed designers and developers to perfect the task of website-building into an art form. Even websites from the start of the decade have a different look and function than websites today. Savvy business owners understand that obsolete web designs must be updated just like anything else. Rather than asking if you can afford an overhaul of a website that has outlived its relevance, the more important question is whether you could afford to not update an obsolete design.
What is the Average Lifespan of a Website Design?
The world changes at a faster rate than ever before, and profitable websites must reflect that rate of change. Software and security updates in web browser programs, Internet Service Providers, and web host servers alone require regular maintenance for modern websites.
Time since your last upgrade.
2-3 Years – In a competitive market, it is time for an entirely new website. In a less competitive market, it is time to begin planning for upgrades.</p>
3-4 Years – It is time for immediate upgrades, if not an entirely new redesign.
5+ Years – If you compare with your competitors, and you will likely find that their website is more attractive, user friendly, and profitable.
Age is only one factor in the decision to update your website. It may be time to consider upgrades and redesigns if your website does not feature any of the following elements.
Modern Upgrades and Brand-New Redesigns.
Even brand new websites may require redesigns if they were not designed and built well in the first place. Often this results from a failure to know and predict technological changes and updates, as well as current best practices. Though many websites often function as designed for three years, if there is an Internet shift from security or regulations, then regardless of the age of the website, then it is time to upgrade.
We can help if you find yourself in need of any of these features. Contact us for a risk-free mock-up site which will show how we can help meet your needs.
For more information on our web SEO company, call us at 817-984-9008 or send us a message.